Risk Your Virtual Life In Russian Facebook Roulette

Would you risk the deletion of your Facebook account for a chance to win a week-long trip to Russia? That’s the idea behind Russian Facebook Roulette, a concept campaign for a Russian vodka brand. A video posted by a team at Miami Ad School Europe in Berlin describes a platform in which people can gather friends to risk getting their Facebook profiles deleted in a digital version of Russian roulette. Each participant is tied into having their profile potentially deleted by connecting their Facebook account; those brave enough to try and walk away unscathed are entered into a chance to win a week vacation in Russia – and to add a nice physical element, those whose accounts are permanently deleted are given a physical souvenir of the bullet that ended their digital life.

Watch a video explanation below: